In a defining moment for Nigerian entrepreneurship, beauty, and culture, Dabota Lawson and Adeola Adeyemi, popularly known as Diiadem, made a powerful statement at the prestigious House of Lords in the United Kingdom. As key figures in The Global Rise of Nigerian Soft Power: Building Bridges Across Borders, they stood as representatives of Nigeria’s thriving creative and beauty industries, demonstrating the undeniable influence of African excellence on the global stage.
Both women have successfully built beauty empires—Dabota Cosmetics and Beauty By AD—while redefining standards in the industry.
Their entrepreneurial journey, rooted in resilience and innovation, reflects how Nigerian beauty and fashion are shaping global trends. Their participation at the House of Lords underscored their commitment to expanding Nigeria’s influence beyond borders, proving that beauty is not just an aesthetic but a cultural and economic force.
This landmark occasion was further strengthened by the presence and leadership of their mentor, the legendary Eryca Freemantle, founder of EATOW Global (Embracing All Tones of Women).
As a global strategist and advocate for diversity in beauty, Eryca’s work has been instrumental in amplifying African voices in the industry.
Through EATOW Global, she has provided platforms for entrepreneurs like Lawson and Diiadem to thrive, ensuring that African creatives are recognized and celebrated worldwide.
A standout moment of the event was the acknowledgment of Diiadem’s impact by Lucy Haine, Global Digital Commerce & Marketplace Lead at DBT, who highlighted the global influence of Beauty By AD. This recognition further cemented the significance of Nigerian beauty brands in shaping the international market.
Beyond business, Dabota Lawson and Diiadem share a bond that extends into friendship, motherhood, and mutual empowerment. Their stories exemplify the balance of ambition and personal growth, inspiring countless women to pursue their dreams while embracing their roles as mothers and leaders.
With the unwavering support of EATOW Global and under the mentorship of Eryca Freemantle, they continue to break barriers, proving that Nigerian soft power is not just a concept—it is a movement. From beauty to diplomacy, their journey is a testament to the power of collaboration, representation, and African excellence.
The world is watching, and this is only the beginning.
